Book Release, January 2025
A Small Business Owners Guide to Sales
Book Release, January 2025
A Small Business Owners Guide to Sales
by Michael Townes & John Finnegan
Not Just Another Sales Book is the story of Jack, the owner of a Small Business who comes to the realization that he can't grow his revenue enough to take a much needed family vacation.
Like most small business owners, Jack spends the majority of his time running the business, and doesn't know how to grow beyond a handful of current customers. Unfortunately, Jack's revenue is flat and he can't figure out what do to next. In his desperation he finds two veteran business leaders and business consultants Stan and Mitch, who will mentor him and guide him through a series of sessions in order to help him fix his business. Here are some of their key sessions:
During these sessions, every small business owner who follows along with Jack's journey will be given the tools needed to position their business for success, and learn the skills required to grow their revenue.
Authors Michael Townes and John Finnegan have over 60 years of combined sales leadership and small business ownership experience in a variety of industries including technology, manufacturing, business services, hospitality and business consulting. Their goal is to help every Small Business Owner like you learn the mysterious world of Sales so you can build revenue beyond your wildest dreams. And...give you more time to go on extraordinary family vacations!
This is very much a human interest story by which an owner of a small, local business, after years of struggling to grow the business, turns to professional Sales Consultants for help. This is their interesting story.
Jack's business hasn't grown much since his first year in business where he essentially brought in his KLT (Know, Like & Trust) prospects. He simply did not know how to create new sales. After all, he was an expert in his industry, certainly not a sales expert.
Jack fortunately found Mitch and Stan, experienced Sales Consultants, who take Jack on a journey during which he learns an actual legitimate, efficient, professional sales process. Improving his sales approach, Jack ultimately grows his business as he had always expected it would grow.
This Business Owner was committed, listened to the Experts, learned the lessons, and most importantly implemented the plan. Finally, the business began to grow as the owner wanted.
THIS IS YOUR CALL TO ACTION: This book shows you how Jack learned to create an efficient and repeatable sales process. You can go through the same process. RECOMMEND: look at the mini lessons on this site's "Sessions" pages. See some bits of the process and you too can learn.
Send us a message, we want to hear from Small Business Owners and others responsible for sales performance.
Tell us how we can help!
Orlando, Florida, United States
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